The specialists of Goznak will take part in the World Money Fair30.01.2020
The specialists of Goznak will take part in the World Money Fair
The World Money Fair will take place in Berlin on January 30 – February 2 2020; it will gather the leading participants of the world coin market. Goznak will traditionally be among them.
The first World Money Fair took place in Basel (Switzerland) at the beginning of the 1970s. It moved to Berlin later on, and for two decades already, it has been held in Berlin successfully.
Today World Money Fair is:
- an exhibition of coins displayed at hundreds of booths of the participants;
- a ceremony of awarding the “Coin of the Year” International Competition winners;
- a media forum where the participants narrate their achievements to representatives of mass media;
- a technical forum attracting exclusively specialists of the coin industry (it gathered about 400 participants in 2019).
The technical forum that took place within the framework of the World Money Fair in 2005 for the first time, is always held on the eve of the official opening of the exhibition. Its time is limited to 6 hours. The program of the forum includes only new, innovative and noncommercial presentations.
Representatives of Goznak take part in World Money Fair, an important event of the world coin market, every year.
«We take part in the work of the technical and media forums, during which we come to know advanced developments of our foreign colleagues, interesting solutions in the field of technologies and coin design, modern methods of promotion and sales of coins and medals”, says Head of the Marketing and Sales Department of the Saint Petersburg Mint – Branch of Goznak Mikhail Goncharenko. “Any event of this level is not only presentations of finished products by the leading companies, it is also communication. We discuss various issues connected with the coin market development with representatives of foreign mints, make forecasts and try to imagine what the market will be like in the nearest future. The result of communication has a positive effect in our professional activity later”.
Representatives of Goznak come from Berlin with not only a clear vision of the major trends of the coin market development (this knowledge is later applied in Goznak production), but often with awards from foreign companies. For example, last year during the World Money Fair, a German company MDM (Münzhandelsgesellschaft mbH & Co. KG Deutsche Münze) awarded the representatives of the Mints of Goznak for excellent results of production and sales of products with the symbols of 2018 FIFA World Cup Russia.
Therefore, professionals of the coin market treat World Money Fair as an excellent opportunity to share experience with their colleagues, learn their opinion about their developments that will possibly receive international recognition in the future. And already at the present World Money Fair many of its guests are likely to discuss their participation in the next, jubilee World Money Fair that will take place for the 50th time.